We know you’ve been promised an easy go of all things website and brand before.
Maybe it is or was...
- a “simple” template that got complicated quickly
- branding that worked at first, but now you’re outgrowing
- work you’ve sunk HOURS into and it still isn’t “good enough”
- the fact that something always just...feels "off" with the look and feel (WHY?!!)
- social media accounts that read like a group project
- pressure to just launch SOMETHING before you were really ready
So here you are, feeling
Stuck, anxious, & terrified
of putting yourself out there with the wrong look.
With everything else on your plate, how are you expected to be the expert on THIS too?! Why can't it be easier?
You aren't the problem and you're not alone.
What if things could be different?
What if you could work with a design studio that cares about your success and helps you share your vision?
No templates
We are talking about a
tailor-made
custom look
just for you.
Imagine your life with a clear digital strategy that keeps you on brand, on target, and on task.
You have a logo and color palette that not only feels *right* but also conveys those unspoken things about your business. Social posts are a breeze and people *finally* resonate with your visuals.
You are directing traffic to a website that you not only love, but one that is working hard for you behind the scenes. You’re making sales and acquiring leads digitally while barely lifting a finger.
You have more alignment, time, and energy to focus on the things you care about.
How will you spend your extra time, profit, & autonomy?
the best way to find out
How does it work?
Whether you’re still in start-up garage-space mode or outgrowing every space you are in, we can help with a three-stage approach:
Prep
Get real about where you're at. regroup & reimagine. get the roadmap for your next phase
build
the actual creative work; custom brand and web design services made just for you
sustain
Your evolution solution. site updates, SEO & GEO optimization, ongoing support
We're talking the full 360 view.
Short-term goals yield short-term solutions. We look at the full picture to strategize and deliver results.
No matter what stage you are in, we can help and will be there for you as you grow. As your business changes, we’ll be rooting you on and helping you execute on your strategy.
You have that secret sauce. Now let's perfect the recipe and keep customers coming back for more.
You bring the magic, we bring the magnitude.
What's in it for you?
Peace of mind
No more lost sleep over the unpublished moments or cringey social media posts.
On-brand by default
Free up your mental load for the big stuff.
ROI:more leads & sales
Let your 2.0 version speak for itself.
Ongoing Support
We won’t leave you on read. We’re here to help as your business changes (because you know it will).
What you get with us:
1. Realistic solutions and roadmaps
We gauge where you are now and help plan for where you want to be. Big dreams you aren’t sure about? Huge hurdles to overcome? Let's get to work.
2. Collaboration at every step
We help you stay on track and ensure that the roadmap makes sense. If things pivot, we are right there with you. It’s all part of the process to bring your vision to life. Stuck? We will workshop it with you. We LOVE a thinktank session on the fly.
3. Expertise
Our studio is powered by a UX designer with a sales and tech strategy background. You’re in well-trained hands. She stays curious and loves to learn more about her craft.
4. A safety net
When things change, we’re here for you. Lean on us. We never judge, but we may nudge...you in a new direction.
Behind the designs
Meet Hayley, founder and designer
Hi, I’m so happy you are here! I’m a trained User Experience (UX) designer and serial hobbyist.
I live in Colorado with my husband and dog. Offline, you can find me with my nose in a fiction book, hands covered in paint, or watching a nostalgic 2000s rom-com.
Honestly, the corporate world never felt quite right for me. I wanted to work with small businesses, where the bottom line *actually matters.* I wanted to work with people who are passionate about their craft that need thoughtful, creative solutions to solve real, everyday problems. My passion is to help create and develop ideas, make digital experiences a breeze, and help others find better alignment with their digital strategy. I love creating smooth customer experiences and getting to the root of why people come back OR click away.
I genuinely care about my clients and their businesses. If you think we’d vibe or you want to know more, let me be part of your village.
Not sure what your offers should be? Let’s brainstorm. Need a new logo? Let’s talk about what people should know about your business with their first glance. Low online sales volume? Let’s audit your site and build stronger engagement. Overwhelmed? Let’s break the to-do’s down.
Hope to hear from you soon.
April
Working with Hayley to build my website was an absolute pleasure and great business experience. As a garden consultant, I needed a site that reflected both my expertise and the natural beauty of the work I do. Hayley listened carefully to my ideas, offered thoughtful suggestions, and created a site that feels truly authentic to my brand. It's elegant, easy to navigate, and beautifully showcases my services and portfolio. I've received so many compliments from clients and I know it’s made a real difference in how I present my business online. I highly recommend Hayley and Fireweed Design Lab to anyone looking for a talented, reliable, and creative web designer!
Rocky Mountain Home & Garden
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FAQ
Q: Why does having a digital strategy matter? It's just a logo and a website, right?
A: Your website and logo are part of the picture, but it is so much more than that. To have a business that people love and want to return to, you have to think about *how, where, and why* you reach them. What can you convey through visuals and storytelling that lands with a potential client? How can you keep them wanting more and recommending you over and over again?
Your digital strategy helps you move beyond the honeymoon phase.
Q: I've tried so many things. What if my website will never be successful?
A: I hear you and I understand the fear and confusion. Before it can be perfect, it has to exist. Let's audit what you've tried and learn from it.
Reaching your target customer with the right strategy, product, and pricing is an art. Our process is iterative. We utilize design thinking,UX principles, and research to help make successful websites. We won’t just toss you to the wolves after launch. If something isn’t right, reach out and let’s chart the path ahead together.
Q: It sounds great, but what if I don't want to or can't commit?
A: Worried about investing? We get that cash flow is precious for small businesses.
Our services start at $75 to get you started with clarity. If you like where things are headed, we’ll be happy to help with the Build phase and beyond. If not, no sweat. You can even book a consult if you're going to DIY the work.
Be as honest with us (and yourself) as possible as we work together to maximize your ROI.
Q: Can't AI just make this for me for free? Why do I need you?
A: Yes and No. AI can create a webpage for you with headings, paragraphs, and images. Will it look good, speak to your target audience, or help convert? Maybe not.
AI is a tool, not a substitute. A strong digital presence requires emotional intelligence, cultural awareness, and the novelty of human creativity.
In short, we believe that you need a person to create something that will actually resonate with other people.
Q: I'm in! When can we start?
A: The best time to start is now! Are you ready to stop being stuck? Are you ready to feel confident launching (or re-launching) your site and socials? Are you ready to get your time and peace of mind back? If you’re saying yes or *really want to* but fear is still holding you back… it’s time for us to connect.
Switch out your "I really should," to " I'm so glad I did!"
